Taki-Deep dive

Komal Khandelwal
8 min readJul 11, 2022

--

Do you spend 14 hours on your phone?

Do you spend your day sharing opinions in the crypto community?

Do you also want to monetize your social content?

Also, do you want to earn crypto while building your community?

Well, I got a perfect platform for you!

Taki, a crypto-token($TAKI)-powered social networking platform for content creators. Like any other social media app, it aims to enable creators and give them a platform to showcase their skills and make real money in crypto. However, this new social media platform has very much in common with apps like Discord or Reddit.

The platform is said to be a more secured, safer which encourages its users to engage, share content and build a community, all while generating daily income.

For almost a decade, we all have been indirectly generating profits for big social tech platforms with our personal information, likes & dislikes, getting targeted through ads, and whatnot. Now Is the time, we keep our details secure and make the best of our content. Even If you don’t want to put in the effort to create informatics content out there, you can just engage with other creators’ content and your valuable time will be paid.

TAKI App

Taki is a social media platform built on the Solana blockchain that functions as an engage-to-earn social network. The user engagement and high-quality content are monetized in the form of $TAKI tokens. The main goal is to improve communities by paying members with a stake in the network itself.

The app’s vision emphasis on making the app easy to access for the next billion users who are a novice to the concept of Cryptocurrency. To access any crypto-based platform, one needs to set up their crypto wallet and connect to the platform; however, web2 users are not friendly with the wallets, which makes any web3 app lose new users. To make new users’ onboarding easy, Taki had come up with the idea of moving ahead with the same method i.e, signing up with email addresses or phone numbers.

To be fair, there have been a plethora of apps and services that attempt to attract users by utilizing in-app coins. Taki, on the other hand, is unique as it uses crypto-token known as Taki, which can be converted into real money once the coin gets listed on crypto exchanges.

Taki is currently an invite-only platform built on the Solana Blockchain. The Solana blockchain is one of the world’s most energy-efficient blockchains, addressing power efficiency concerns. The Taki platform incentivizes activities that benefit the community and integrates crypto tokens with social media using an ‘Engage To Earn’ model. The co-founder stated it intends to stick with the invite-only or join its waitlist to get access format and the platform will eventually be open to all users after a while.

Seed Fundraising

Taki has recently raised $3.45 million through several global investors in April 2022.

CoinDCX, Coinbase Ventures, FTX, OKX Blockdream, Solana Ventures, and 11 others were among those who participated in the fundraising round.

Taki plans to use the seed funding to accelerate product and technological development such as team building, hiring talent across different departments, and marketing campaigns. The company also plans to invest raised funds to hire additional engineers, designers, and community managers along with strengthening its community.

The Wallet

Taki Wallet is simply an account that stores your daily rewards and keeps track of the value of Taki, which you can transfer to an exchange account in the future. The Wallet allows users to check the real-time $ value of their $TAKI tokens. The social platform is also planning to launch deposit and withdrawal features. Users will be able to deposit or withdraw tokens directly to their Solana Wallet soon.

As previously stated, $TAKI is the App’s native token. It is used to provide engagement-to-earn rewards to users. Another feature in the app is sending Gold Taki, the platform’s tipping method, and purchasing User Coins.

User Coins

Now, what is the User coin?

Isn’t the $TAKI coin enough for the platform?

It’s simple, Users create user coins on the app. The coin is considered a contribution and influence by the user to the community. Once a coin is made and contributed to the community, it can be traded for $TAKI. The more the coin is traded, the more valuable it is.

Gold Taki

Gold Taki is used to tip users on the app. One Gold Taki is worth two TAKI and the receiver gets a portion of the Gold Taki.

Creator Economy

We keep coming back to the point that TAKI is very focused on raising the creator’s profile and assisting them in generating income from their content.

We all have come across web2 platforms planning to help creators monetize the content and in return, we all know the monetization comes into pennies.

Did you get 1,000 views? Well, here’s your $2. Creators struggle to get brand deals and most of them are not even doing content creation full time. What’s stopping them ?

Not getting revenue what your content deserves.

Here comes your savior, the Taki app.

Drake Taki app meme

It doesn’t control, censor or change algorithms every once in a while without your notice. YOU have control.

Many giant social media apps have been looking at ways to incorporate cryptocurrency into their platforms. Taki already has built a platform that integrates with the same concept but in a better way. Solana is backing the platform, which makes it well-positioned to become the de facto social space for Web3.

Building Community

There is no magic formula for growing your audience on Taki. Your goal should be to build an authentic relationship with the audience, who will ultimately become your cheer leaders.

Volatile Market

Since the beginning of 2022, the crypto market has been hard to predict by novice users.

The ones who are seeing the bear market for the very first time, are still unsure whether to continue in the crypto or not.

At first, it’s tricky to test the idea in a market like India. But the data showed that young users are in majority to adopt and learn about the web3. Where they are highly invested in major social platforms, most of them are not even earning a single dime. This is what Taki is solving. Taki does not ask for any amount from the users for running ads or investing their valuable time in the app. It PAYS you.

KYC or Verification?

No government id verification is required on the Taki app. It protects your identity.

Just sign up with your email or phone number and set up your Taki wallet inside the app only, now you are ready to create and monetize your content.

Content-Decentralization

Social media platforms based on a decentralized database enable users to be fully compensated for their efforts.

Creator economy meme

This idea has led to creating social networks that allow users to earn from creating content and sharing it with others. Taki follows the same method focusing on the ownership and control of their data.

Big Brain Team

The co-founder Sakina Arsiwala, says, the team behind the project consists of people who have worked in social media and crypto spaces for many years. The main objective is to empower users to create value for themselves and community members as well, so we brainstormed what type of interaction we could design, and a social media platform seemed like the final idea as everyone gets it. Then we set out to redesign it for the new era — making it a crypto token app.

The team is still in the constant learning phase and trying out how to evolve the app in a much better way for the users.

Content monetization is ok, but what about Platform monetization?

The co-founder said, “The platform is backed by Solana and the current main focus is on constantly inventing and understanding the User’s behavior and needs”.

The new monetization models are being tested out unlike Taki doesn’t want to run traditional models like running ads etc.

Future Plans

The team is working towards the forefront of that development and keeping updated in the rapid change of the web3 world.

They believe creators should be able to own their content, so they are working on the portability of tokens on other networks. This will allow creators or users to take their coins across different networks.

$TAKI Airdrop

Taki airdrops 50 $TAKI tokens to new users signing up on the platform through Taki’s waitlist campaign.

Join the waitlist now to get your $TAKI coins!

Summing Up

Taki is a social app that rewards users for engaging with in-app content. The app allows users to earn tokens by posting, engaging, creating content, receiving tips, and interacting with other users via daily tasks. Join the waitlist here: https://taki.app/

References:

Livemint:

https://www.livemint.com/companies/start-ups/taki-raises-3-45-mn-in-seed-funding-from-coindxc-coinbase-ventures-others-11649329623365.html

Economic Times:

https://economictimes.indiatimes.com/markets/cryptocurrency/social-network-taki-raises-3-45-million-through-seed-fundraiser/articleshow/90702707.cms?from=mdr

Business Insider:

https://www.businessinsider.in/cryptocurrency/news/visa-is-launching-an-nft-program-for-small-businesses-as-it-sees-e-commerce-opportunities-in-a-100-billion-creator-economy/articleshow/90551463.cms

--

--

Komal Khandelwal
Komal Khandelwal

Written by Komal Khandelwal

Social media manager transitioning into design, content creation and doing everything possible to make life better. Currently exploring #NFTs #crypto